Does smoking make Beautiful and Free?
Friday, August 20, 2010 14:22 WIB
Prodi Pendidikan Biologi
For those of you womenfolk should be vigilant with enticements and inducements cigarette advertising. World Health Organization (WHO) annunciate, the cigarette industry is currently growing aggressively advertise to ensnare women and teenage girls become addicted to tobacco. Director of WHO's Tobacco Free Initiative, Douglas Bettcher, says cigarette manufacturers in the world willing to spend huge funds to create attractive ads to lure women to want to smoke. One strategy would be implemented is linking tobacco use with the imaging mode as well as issues of freedom and beauty.
"Nobody should be fooled. This is what we will this year with the Campaign to say that tobacco is not fashionable. Tobacco is not empowerment. This is something that is bad, deadly, and addictive," said Bettcher, Monday (31/05/2010 ).
"The theme of this year's campaign is to attempt a counterattack against the use of women's magazines, fashion industry, and other things that put women into a deadly trap of tobacco," he asserted.
Bettcher give examples of how the tobacco industry currently uses a variety of tricks to lure the women to want to smoke tobacco. In Japan, for example, there are packs of cigarettes that was made very special with the color pink. While in Egypt, a cigarette factory making packaging similar to the perfume box.
WHO estimates that tobacco use will cause about 8 million people worldwide died young in 2030, including 2.5 million women, if the global tobacco epidemic is not addressed immediately.
source: kompas
image source:
shaftloss
